
I have used many LinkedIn plugins to publish articles from WordPress and the experience has been terrible.
LinkedIn puts up many roadblocks to prevent this from being done easily. For example every 3 months it asks you to reauthorize the plugin/sign-in. It doesn’t matter what plugin you use.
They want you to use their publishing tool which also makes your post more widespread and viral. So many companies do this and I don’t blame them. People do what they need to do to survive.
However for individual contributors like me, especially if we have a blog/website we want to share our work with the LinkedIn audience. I have shared before that I get more search engine traffic than LinkedIn traffic unless a post goes viral and that only happened a few times.
So this means that the burden for most people is too high and they don’t do this. It is too bad. By syndicating the content like this, LinkedIn gets more useful content and less fluff. LinkedIn wants to be a social media company more than getting a job by making it harder to use these kind of publishing plugins and the difficulty in maintaining it.
One day LinkedIn audience will become less and then they will be open to having people share their content in an easier way. However it will be too late and they will have lost the moment. Microsoft often fails to understand what their audience wants. The pushback to MS is growing in business and I think people are tired of feeling they have no choice.