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Opinion

Solar companies are predicted for explosive growth

Solar companies are predicted for explosive growth. Why? The cost of producing electricity is lower than fossil fuels, which means that you can make more money using solar than fossil fuels like oil.

Already this year many solar companies have had amazing growth and profits. It is a good feeling knowing that our energy supply is slowly getting cleaner, even if the cause is greed not concern. If something good happens for the wrong reasons, I can live with that.

This means that if you are investing in environmental stocks your profits are increasing. Remember how I said that I was only going to invest in pro-social funds? Well I have done that and in the last two months it has grown more than it did then the last 2 years with the previous 401k. Right now it is an IRA so its not completely fair to judge it the same, and I know that the market has grown rapidly recently but it was doing better once it was involved in the environmental stocks even with the recent run on the market. I spoke about it before and it is called Betterment.

It is amazing isn’t it? You can help others and do ok financially. There is research that shows that socially responsible companies outperform other companies like them that are not socially responsible. The theory is that they are better managed, and I believe this is true. Every company lives or dies by its management. I have seen this up close and personal. I have worked for many companies that had financial problems and it was directly related to the mistakes made by management and not listening to the employees.

What kind of growth should we expect in the future for solar companies? I don’t know the future, but I would expect more of the same. The time for oil is over and we are witnessing a change in consumption that I hope will continue into other areas. I am so grateful to be part of the time I am in.

Navigating between the truth and lies in the solar industry

When I started learning about solar the first place I learned about it was youtube. Now I see that was probably the worst place to learn about it.

Why? Youtube has too many people who are getting paid by the vendor/company for those reviews. Even if they say they buy it themselves, their might be some other kind of benefit for having positive reviews. Youtube has told that they need to label if their videos are sponsored, but even ones that aren’t labeled as sponsored are strongly biased.

One of the people that I respect for their knowledge in the solar industry is simply a highly paid sales person. I am glad for his success, but the appearance of being neutral on youtube is something very deceiving. In the old days you knew that the infomercial guy was a shill. You didn’t mind because you understood that. I used to enjoy watching those old infomercials because they were entertaining. I rarely bought the product but I admired their salesmanship. Now we have the salesmanship but with the appearance of being independent.

It takes time and money to make videos and most you-tubers don’t make money. This means that if anyone gets traction on youtube, they generally have monetized it somehow. I’m not saying people shouldn’t be paid for their time/skill. Of course they should. However when your motivation is to attract the largest number of viewers, it doesn’t help your editorial choices.

We know that certain media companies pander to entertainment. Both in print and on TV, there are companies that give people what they want. However this doesn’t elevate our civilization it only debases it. It lets people think they are right, rather than informing them that a situation is complex and often there are no easy answers.

In the same way, the solar industry tries to make everything seem simple. They want to sell you the latest thing and while they may make an occasional disclaimer it is nowhere the level it should be. For example no solar panel is going to give you anywhere close to the rated capacity. I have had several of them and none of them have gotten close to their rated number. While it is true that it may be my fault, we don’t say there is a level of skill to get rated capacity for other things like gas. Instead the solar industry should have a more realistic number based on what the average person will get from it. I bet it would be half of the current rated number.

Take everything in life with a grain of salt and doubt. Things are rarely what they are claimed to be.