Is being one of millions of users something that makes us “cool”? I don’t think anything we do makes us unique, it’s who we are. If you are boring and look for meaning in things, maybe you should get a hobby?
How do users of the hottest, coolest, edgy trend become tomorrow’s drones? When does your product position move from one the “cool kids” use to ones the drones use? We’ve seen this happen in fashion and in technology products to name just two. IBM was the cool kid, til Digital Equipment changed the rules. They were the cool kid till the PC displaced them. And Apple used their 1984 Super Bowl ad to suggest that PC users were drones, and the cool … Read More
via Value Acceleration
