This book felt like an advertisement for the brands inside.  Yes it does say some important things in the “old” economy or for MBAs.  It was written in 1999 and clearly shows it.  With the rise of the Internet it is clear that many of these lessons no longer apply as key aspects to sustainable success.  For example Generosity is one of its qualities.  I know many business that are very successful without being generous and have been for many years.  Until quite recently for example, Gates had given away less than 1% of his wealth and his business success climbed higher and higher.  Click here to read the Amazon reviews.