Thanks to Tesco, grocery shopping became much easier than before. Tesco creates a virtual supermarket in a subway station where commuters can shop items that they normally see at a supermarket while waiting for the subway. Commuters can use their smartphones and use it to scan the bar codes on the items. Once the items are scanned, they are placed into their online shopping cart. After the transaction is completed, the grocery items are then delivered to the customer’s home the day after. Pretty neat huh?
Read and watch about this creative marketing ploy right here.