Multiple Apple ID’s only cause confusion

I help people who often try to set up their iPhone themselves. In the process it seems that some people create multiple Apple ID’s, and this only causes confusion.

What commonly happens is that they setup an ID and then forget the password. Rather than resetting the password, they just create another ID. The problem is that when they get a new phone, they don’t remember which Apple ID email password they used. So then normally it means we have to reset two apple ID accounts instead of one.

It is interesting isn’t it, that for many services people perceive it easier to create a new account than to reset the password? This multiple accounts also happen if people change email addresses, or forgot the original email address. Some people keep their iPhones for many years and since people feel overwhelmed with passwords they don’t remember.

Multiple Apple ID's only cause confusionSo why am I bringing this up? Unfortunately for some people having multiple Apple ID’s is required. When people work for a business, businesses often set them up with an Apple ID that is connected to their business email. Businesses spend money on apps, and they want them only to be used by employees. So then this means that someones personal collection of data, apps and everything that Apple ID is separate.

The problem with two Apple ID’s is obviously people don’t want to have to switch between accounts. Traditionally most businesses give people a phone and that phone has their business Apple ID on it. This option gets a lot of push-back from people because people don’t like having to carry two phones. So then another option businesses use is to allow people to use their personal phone, but to install software so they can wipe the phone of all data when they are no longer employees. They have to sign a form that clearly says they understand this will delete their personal data as well.

After their personal data is deleted from their iPhone, then they can set up their personal Apple ID and continue with their life. Alternatively people can use icloud.com and log in to whatever Apple ID and see their Apple captured contacts, mail, calendar’s if they want to use two Apple ID’s. Unfortunately not everyone can afford two phones. Most people who use Apple ID also use the iCloud option just to manage their information easier than they can on their phone.

So if a company allows you to use your personal Apple ID that is really the best scenario. If they require you to install software on your iPhone to protect their data I would allow that. This is a much easier and faster option than trying to deal with two separate accounts.

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Streaming services are great for discovery

I was listening to Tidal yesterday and just randomly surfing songs. Its fun to just randomly listen to songs and sometimes you find great music. I ran into a piece of music that I had forgotten about but loved, and wanted to share it with you.

The reason I am sharing it with you is that it has to be one of the most emotional and beautiful pieces of classical music. I also like Saint Saëns Organ Symphony which is beautiful as well.

To me, having a streaming service or any discovery service is such an enriching part of life. Growing up the best we could hope for is a big record store, but it was tough even then to find good music. In the old days (!), you used to have to listen through a pair of community headphones and only for very short 15 second samples sometimes. You had limited selection, maybe 5 listening stations if you were lucky, and their selection was very limited. It didn’t feature any independent music, just the stuff that was bland and overplayed.

So to be on the Internet and to have a choice of music was just opening up a world that was so magical. When I went to college I was a DJ at the radio station and I got to discover and listen to new groups and sounds I have never heard before. I was so enthralled with that discovery that was common for people who grew up in big cities but new for someone from a small town.

I think people who grow up in environments, like big cities, don’t realize what a major impact it has on their life. Being in a big city is like a streaming experience of every experience. The internet brought choices to people who didn’t live in cities, and it brought more choice to those already who lived in cities. Clearly the benefit was more for people with less populations. I wonder how the Internet would have fared if the world was mostly large cities? I don’t think it would have been as popular.

Streaming services bring choice, education, culture to places who traditionally couldn’t afford it. What a wonderful experience this has been for all of us!