How I went from Apple store newbie to lifetime ban in one week at Protocol Snow – StumbleUpon. Apples limits and its policies sometimes are very frustrating to meet. It’s never clear why things happen as they do, and they don’t help you understand things either.
Revealed: 10 big Apple Store secrets – The Week – StumbleUpon. If you don’t mind the writing errors in this article, you might be interested in how Apple crafts the customer experience.
What\’s a retail employee worth to Apple? | TUAW – The Unofficial Apple Weblog. As the article says “each Apple retail employee is probably worth more than half a million dollars to Apple.” Yet Apple only pays retail wages. Perhaps Apple should be considered the Wall Street of computer support. Buy low, sell high.
Ron Johnson credits Apple retail success to the experience | MacNN – StumbleUpon. Interesting point of view. It is not true that Apple store personnel don’t up sell. I have been in many Apple stores and plenty of unnecessary merchandize is sold. Normally they push people to buy new apple stuff, over cheaper 3rd party hardware that would fix the issue.
This article in Macworld Financial history of the Apple Retail Store Some nice charts and graphs. I always wondered why they didn’t do this earlier. They had always been the victim of second-rate treatment at their attempts with Best Buy and other retailers in the past. Isn’t it nice that things worked out and we are free of the Windows hegemony?
