Revealed: 10 big Apple Store secrets – The Week – StumbleUpon
Revealed: 10 big Apple Store secrets – The Week – StumbleUpon. If you don’t mind the writing errors in this article, you might be interested in how Apple crafts the customer experience.
Tagged: Retail
What’s a retail employee worth to Apple? | TUAW – The Unofficial Apple Weblog
What\’s a retail employee worth to Apple? | TUAW – The Unofficial Apple Weblog. As the article says “each Apple retail employee is probably worth more than half a million dollars to Apple.” Yet Apple only pays retail wages. Perhaps Apple should be considered the Wall Street of computer support. Buy low, sell high.
Ron Johnson credits Apple retail success to the experience | MacNN – StumbleUpon
Ron Johnson credits Apple retail success to the experience | MacNN – StumbleUpon. Interesting point of view. It is not true that Apple store personnel don’t up sell. I have been in many Apple stores and plenty of unnecessary merchandize is sold. Normally they push people to buy new apple stuff, over cheaper 3rd party hardware that would fix the issue.
Want to understand the growth of the Apple Retail stores?
This article in Macworld Financial history of the Apple Retail Store Some nice charts and graphs. I always wondered why they didn’t do this earlier. They had always been the victim of second-rate treatment at their attempts with Best Buy and other retailers in the past. Isn’t it nice that things worked out and we are free of the Windows hegemony?
A tale of two Customer Service organizations
I bought some strawberries two weeks ago at the grocery store and they were inedible. Unfortunately the store had a 3 day policy and I tried them on the 4th day. So in order to not waste my money I contacted the company that packaged them to let them know that I had a problem and ask for a coupon. They never responded. So I will never buy any products from that company again.
A few days ago I bought some cheese that had a metallic taste to it so I called the company this morning to let them know. She called me 4 hours later and apologized and asked for my address to send me some coupons for it. That was fantastic. If you ever can’t decide between Kraft and Dutch Farms choose Dutch Farms.
