Millions of people use the tool Ghostery to block online tracking technology—some may not realize that it feeds data to the ad industry.
This plugin shows what sites are tracking you as you are on the web. This is interesting. It is possible to block advertisers with this tool as well, but it isn’t clear that you aren’t blocking all advertising types. With this tool and AdBlocker you really have significant privacy on the web.
The downside of this tool is that it sells your information but it does ask for your permission and you can choose not to share if you don’t want to. I understand they need to make a living, and they are honest about it. So to me, this is acceptable if you do something and know the risks.
What is interesting about this software is the way they are letting people know about it. My friend went to the NY Comic Con this weekend and they had a booth and were giving away a little ghost to visitors. I guess the Comic Con demographic are key decision makers. Isn’t it funny how anything that makes money is socially acceptable now?
Would this help the average person? I think it would. It would show what information is known about them and where they go isn’t as private as they think. People may not understand how much they are tracked and this makes it real. What would be even better is if the biggest offenders of stealing information could have some accountability and pay people for the money they have made off of them. I don’t mind that other people make money as long as they do it in a way that doesn’t hurt anyone. Privacy is a real hurt especially for those who are economically unstable. Privacy helps those who are doing illegal things, but it helps more those who are honest.