Have you restarted your iPhone lately?

I had a client call and say that Bluetooth on her iPhone wasn’t working properly. It turns out that restarting her iPhone fixed the issue.

An Apple genius has told me in the past that whenever there are weird issues that rarely happen with iPhones it often is due to low memory. So I asked if they should be rebooted regularly and he said yes. He said that he doesn’t have any issues with his iPhone and he turns it off and back on every week. So since then I have suggested to people to do the same.

I am fortunate that I don’t need to use my iPhone much. I see people who use it all the time. I really only use the iPhone as a phone. I rarely use it to play games, use apps or any of the other functions it can do. To me, it’s mostly a phone and music player. However, even for this it is overpriced.

Let me be clear, I am not discounting the iPhones value for people. In fact the statistics show that mobile computing is growing and things like desktops are being left in the past. I think much of this is due to the convenience of having a device that can access the internet in your pocket. However if I had to be honest, Internet access on a mobile device is overrated and not really necessary.

There are so many problems why using the Internet on the iPhone is a problem. Besides the limited screen, it is generally slow and unfortunately a worse experience than using a laptop. Marketers have chopped up the idea of compatible webpages into proprietary experiences and ruin the value of the person on a mobile device.

Have you restarted your iPhone lately?For example, try to go to Yelp on your mobile phone. It will demand that you download their iPhone app. I am not arguing that the app may be superior than the webpage, but it should be a choice not a forced thing. You can not read the extended reviews without downloading the app. The web is about choice, and this is the wrong way for a company to go. You encourage people to use an app, not force them.

Then there are webpages like Forbes that will block you if you are using an Ad blocker. This is especially annoying if you click on an article from a friend on LinkedIn and then a screen comes up telling you to not use an Ad blocker. Well who put us in this situation in the first place by having more ads than usable information?

So you pay the money to have data on an iPhone to access the Internet, and then you are paying to download Advertisements? I don’t think so. Not only does it cost money, but it costs time, and marketers don’t think mobile users have a choice? We have a choice, and that it not to visit your site again and not to use a mobile device to access your site.

The problem I see with mobile devices is that in the effort to make money on you, the experience is compromised compared to a laptop or non mobile device. Most webpages look terrible on mobile devices and while that is improving, it is still a terrible experience for most people. Not only is the usability low, but also your efficiency. Using an iPhone to do web things always takes longer than using a laptop to do the same task. It just doesn’t make financial or time sense.

Yes, I hear you saying, what about those who can’t afford a laptop and a mobile device due to economics. Then of course use a mobile device. However if money is no object, using an iPhone is less effective and less fun way of using the Internet. It’s up to everyone how they spend their time, and I know how I want to spend mine.

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