Malware in Advertising: Why Ad blockers are necessary

It is increasingly common for malware to infect Advertising. Ad blockers are now a necessity for security.

A few weeks ago Spotify had bad advertising that infected their users with malware. So now running advertising is a risk to a business. How sad. This is a bad sign for ad-supported software, and erodes the trust of advertising further.

If you are a typical US citizen you have been marketed hundreds of thousands of times in your life. So the chance to be marketed further is not only not appealing, it is actively fought against. Companies believe that people have an unlimited desire to be marked to, but this is not the case. In the past this was unavoidable, but now people have options and they use those options. I for one have no marketing on this website, and it is because there is no need to market to people. People will find the best products eventually through word of mouth.

The problem of course is that word of mouth takes time. However the “popular wisdom” of people is not what I am talking about. For example popular wisdom says that certain cars are desirable: Toyota, Ford, Honda. The facts show that these cars have tons of reliability and safety issues and are clearly not the best choices for people.

The word of mouth I am talking about is that there are a few highly educated consumers who have experience with things and you can find them. If you go to web forums, read blogs and other web information you will find them. They don’t seek to make themselves known, but they quietly, humbly share their experiences. Yes a few experiences don’t say a trend but when you have someone who is vocal about a problem, there usually is a big problem that caused it.

So blocking ads is not just a time-saver in using the web, a safety precaution for malware, but also keeps you the most informed. Advertising is lies by omission. They always state what is great, and leave out the very important problems and details.

The only way people want to see ads is if they get paid to do so. Even then, the money isn’t going to be enough. We are burnt out on ads people.

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Lookout is security for your iPad & iPhone

Lookout is also compatible with Android as well. It helps to secure your smart phone and even has a free version.

This is crucial for Android users who suffer from lots of malware, but still a good idea for everyone else. One of the reasons I choose to talk about this product is that they have a great partnership with Apple and Microsoft. In addition they work with popular MDMs such as MobileIron and Airwatch. So they are a great fit for enterprise as well.

Lookout is security for your iPad & iPhoneI researched other options for smart phone security but none of them have the backing and ease of use that Lookout has. I have to say I have been a user for a week and it was simple. The free version didn’t pester you with upgrading, but made it easy if you did choose to upgrade. For the small fee of $30 a year this is a simple decision for me. Yes you can use the Apple provided utility to find your phone, but this also lets you send a message to the person who has your phone in case it is lost, and also a high-pitched noise. Some deterrence and attention getter.

I had shared before that I had an iPhone stolen from me on the train. While I was unhappy that happened, I didn’t have any security software on it. At that time the apple utility didn’t work to find it, so I was out of luck. This at least will give me a chance to recover it in case I simply forgot it.

Of course this app does much more than just that. It also scans for bad programs, and detects if bad programs try to install. This is the critical thing for non IT people. They don’t know what programs to trust, and bad programs even slip through Apples very detailed and careful process. This program is like a nice doorman who keeps those who wish to harm others out of the building.

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