Amazon.com: Practically Radical: Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself 9780061734618: William C. Taylor: Books. It is interesting isn’t it? Companies that are often corporations have legal status like a person. Yet when it comes to making decisions, they often forget to think like one.

Many times decision making at the top of the company is completely removed from the reality of the people on the front line. The best companies like Facebook, Apple, Google know that to be useful they have to creatively find ways to make their customers life easier. The companies that would read this don’t need to, and the ones who do need to read it, won’t change. People don’t change until often things are painful, and often not painful enough for CEO’s until their own situation and salary is affected.

So should you read this? It is wordy but has some interesting ideas. I am on the fence with this one.