Have you noticed that Apple seems to be losing their ‘Appleness’? It is the strangest thing.
Lots of decisions and actions that make me believe this.
- Loss of magsafe adapter. This was on laptops for over a decade. It was an example of the thoughtful apple touch that makes things easier. Now on the new laptops this is gone. Why?
- Loss of standard audio jack on iPhone. Who is more likely to use the audio jack? The user on an iPhone, or someone using a laptop? I would say a laptop user is less likely to use an audio jack and more likely to use the speakers. So if anyone needs an audio jack it would be an iPhone 7 user. Nope, sorry, you don’t get that. This is the reason I am not going to buy another iPhone until they put the audio jack back in.
- Loss of the mac startup sound. The new laptops have no startup sound. Why? AT least make this an option.
- Heavy handed purchasing of other music streaming services. In this way Apple has become like Microsoft. They are trying to buy up the competition rather than innovate. I moved from several streaming services they bought and they haven’t made them better. Prices haven’t decreased. There has been no advantage for the average customer in these moves? Why make them?
- Lack of regular updates of hardware. Mac hardware is behind the times in almost all of their products. Yes people like the software experience, but charging premium prices for older hardware just doesn’t work in a shrinking market. Apple is losing ground faster than PC manufactures in hardware sales. No surprise when they offer such old hardware for sale. Professionals have little choice if they want the fastest hardware. They are forced to go to PC.
- Advertisements in the OS? Apple said that to give independent software companies a chance in the App store they are allowing advertisements. While this may be a noble goal, advertising in the OS is part of the reason people buy Mac. We don’t need to move to a MS model where they shove advertising down our throats. If Apple chooses to advertise more, they will quickly find their customers looking at other options.
- Continued weakness in the cloud products. After more than a decade Apple still has issues with basic things like file sharing. I put a few files on Apple Cloud Drive and they had problems. I can’t have any trust in a system that doesn’t work reliability. For that matter, iCloud should be everything Google Documents is and more. Why isn’t it?
I could go on but I think you get the idea. The qualities that made Apple successful just aren’t there anymore. Apple is looking less like an innovator and more like Microsoft.