Apple losing their ‘Appleness’

Have you noticed that Apple seems to be losing their ‘Appleness’? It is the strangest thing.

Lots of decisions and actions that make me believe this.

  1. Loss of magsafe adapter. This was on laptops for over a decade. It was an example of the thoughtful apple touch that makes things easier. Now on the new laptops this is gone. Why?
  2. Loss of standard audio jack on iPhone. Who is more likely to use the audio jack? The user on an iPhone, or someone using a laptop? I would say a laptop user is less likely to use an audio jack and more likely to use the speakers. So if anyone needs an audio jack it would be an iPhone 7 user. Nope, sorry, you don’t get that. This is the reason I am not going to buy another iPhone until they put the audio jack back in.
  3. Loss of the mac startup sound. The new laptops have no startup sound. Why? AT least make this an option.
  4. Heavy handed purchasing of other music streaming services. In this way Apple has become like Microsoft. They are trying to buy up the competition rather than innovate. I moved from several streaming services they bought and they haven’t made them better. Prices haven’t decreased. There has been no advantage for the average customer in these moves? Why make them?
  5. Lack of regular updates of hardware. Mac hardware is behind the times in almost all of their products. Yes people like the software experience, but charging premium prices for older hardware just doesn’t work in a shrinking market. Apple is losing ground faster than PC manufactures in hardware sales. No surprise when they offer such old hardware for sale. Professionals have little choice if they want the fastest hardware. They are forced to go to PC.
  6. Advertisements in the OS? Apple said that to give independent software companies a chance in the App store they are allowing advertisements. While this may be a noble goal, advertising in the OS is part of the reason people buy Mac. We don’t need to move to a MS model where they shove advertising down our throats. If Apple chooses to advertise more, they will quickly find their customers looking at other options.
  7. Continued weakness in the cloud products. After more than a decade Apple still has issues with basic things like file sharing. I put a few files on Apple Cloud Drive and they had problems. I can’t have any trust in a system that doesn’t work reliability. For that matter, iCloud should be everything Google Documents is and more. Why isn’t it?

I could go on but I think you get the idea. The qualities that made Apple successful just aren’t there anymore. Apple is looking less like an innovator and more like Microsoft.

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Save your company money by switching to Macs

This isn’t just my idea, but what IBM is doing now to save money. They are saving a lot of money.

Apparently IBM has gotten tired of the high windows costs to support. It is about time. Now the 1984 Ad will have to feature a mac finder screen instead of big brother.

Isn’t it funny that over time, the enemy of Apple has changed from IBM to Microsoft, and now it is most likely Google or Facebook? Apple is still weak in network services and both of those have a huge market. Apple doesn’t seem to be able to create the same kinds of services that they do, even with all the time they have had to do so. I can understand that coming from a PC centric way of thinking to more of a distributed way of thinking takes some time.

Save your company money by switching to MacsApple has said in the past it is a consumer company, and many of its corporate ideas haven’t worked out. I was sad to see the Xserve go. I used them and thought they were great. I also am disappointed that Apple didn’t have better Active Directory support. It wasn’t easy and still has some issues. If they made this integration better, it would be easier for companies to adopt.

Of course you see this talk coming from a third-party who profits from this kind of integration. It is their best interests to push this. However I think it also shows the change that Windows isn’t meeting the needs of businesses anymore. That with the large amount of cloud based applications and services, the arguments for compatibility and needing Windows are largely gone.

Right now today, there isn’t any reason why a business can’t run on Macs. It’s a clear winner compared to Windows. The argument is that there aren’t enough Mac people to support it. I promise you that if you offer higher salaries, people will educate themselves and do what they will think gets the money.

Support always goes to the people who will pay the most. I promise you that from everyone I have worked with in IT.

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