I wondered this myself until I started to notice that a growing number of viewers were looking at my site from mobile devices. Did you know that almost 2.7 hours per day mobile users are viewing websites? If they can’t see your website, they will go visit another one.
I changed my theme to be more mobile friendly today. I wonder if that will increase or decrease traffic. I will let you know tomorrow. I used a free WordPress theme called Independent Publisher. I like it. It is simple and different. It is highly rated on WordPress.org.
Of course you can buy a separate program like WPTouch that can also take your website and make it mobile friendly if you want a different theme or options. I choose not to buy this since I didn’t like people to have to deal with two different interfaces. I didn’t imagine that most of my readers would be reading with a mobile device, but I was wrong. I think if you are used to using a regular computer it is hard to imagine that people are using your website differently.
Update: I didn’t notice any difference in traffic yesterday after installing the mobile-ready WordPress theme. However I did notice that my menu wasn’t working correctly in the theme Independent Publisher, so I am trying a new theme called Elucidate. It looks very similar to IP but my menus work correctly. Lets see how this theme works out.
Did you know that more than 95% of commercial email is unread? I didn’t know it was so high. The strategies he mentions in this article below are things I have learned in my experience as well. You really have to show people why they will benefit from reading what you write.
Something else I have learned is not to give people more than the minimum amount of detail to understand something. I thought in the past that it would help give perspective or background on the issue if they knew some of its history. I was wrong. The feedback I received was that was considered the past and that those things no longer applied. People seem to prefer to make off the cuff decisions rather than considering the big picture.
Another important suggestion is that you should always ask for the kind of response you want. People don’t always understand what they should do, even if you state what is needed in the body of the email. So always at the end I ask for an action: a decision, piece of information, whatever. Then I suggest what I will do with that and ask if that seems reasonable. People like to know what you are going to do with their information or decision so don’t make them wonder. Tell them how what you are doing will benefit them.