Consumer loyalty driven by aesthetics over functionality — ScienceDaily

Consumer loyalty driven by aesthetics over functionality — ScienceDaily. One of the criticisms that Apple people face is that they prefer style over substance. That a Apple computer costs way more than a less stylish Windows computer that is more functional. You hear this echoed in debates about Android as well. According to this study this may have some basis in reality.

Consumer loyalty driven by aesthetics over functionality -- ScienceDaily

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