Doing the right thing
I went to a business once and had an appointment that I had confirmed the day before. I waited 30 minutes for the person to show up and I didn’t hear anything from them. So I left and requested the owner of the business to contact me.
It was a week later that I got a card in the mail saying the owner tried to call me, and had a $100 gift certificate. I didn’t go back to the business. If they waste peoples time, then giving them a second chance isn’t going to help me.
Doing the right thing means communicating with your client before there is a problem, and letting them know that you are doing your best to solve it. Not in ignoring the problem, and then trying to patch it up later.

