Data caps claim a victim: Netflix cuts streaming video quality

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Data caps claim a victim: Netflix cuts streaming video quality. This is concerning. Netflix is reducing quality because of the data caps. As a big Netflix fan myself, this is a terrible idea. We have unlimited long distance phone calls. Why is data any different? Yes it is more intensive on the network and dense than voice, but unlimited is still unlimited. I will end my AT&T DSL service because of this behavior this month.