Our choice of branded objects provides self-affirmation (via Cerebrations: Roy A. Ackerman)

He specifically mentions Apple in this article. What if your sense of purpose is recognizing the non duality of the universe? Ron Shachar (Tel Aviv University), Gavan Fitzsimmons (Duke) and Tulin Erdem (NYU) published a study in Marketing Science that has ramifications for each of us in business.  They found that the more religious a […]