Sale (Photo credit: Gerard Stolk (vers le Midi Carême))
Try to avoid these if you can. They don’t communicate anything unique about what you have to offer the customer.
STOP your sales team from using STUPID CLICHES! If you’re in sales, start thinking about what it’s like to be sitting on the other side of your pitch. It can be excruciating for a buyer to listen to you, especially when one gets similar emails, phone calls and in-person or on-line sales presentations from companies saying the same things. These days it’s so easy to follow the crowd regarding how companies sell because the same pitches can be hear … Read More
