When will industry learn? You can’t force customers to buy and the more you try, the more you are pushing them to steal.  Honestly very little of what I have seen in the last 10 years was worth the money that I paid for it.  I am disappointed 90% of the time I have gone to movies and I attend less and less as time passes.  It’s not that I think the customer has the right to always love art, but we shouldn’t feel like we have been lied to get us in the theatre.