Why Steve Jobs Could Be A Savior For Media Companies

I don’t agree with his logic.  Click here to read the article.  I think that due to several factors the traditional advertising model is dead.  So it doesn’t matter how convenient you make it to pay for people, most people won’t pay.  I think the customer has to feel that what you offer is so superior to what is otherwise available, then it is worth paying for the ease or customization possible.